Pragmatic Play Rolls Out Branded Live Casino Tables for Belgium’s Madison Casino

Pragmatic Play has strengthened its foothold in Belgium after extending its partnership with Madison Casino, delivering four newly branded live casino tables designed specifically for the local market.

Under the expanded agreement, Madison Casino has gone live with a dedicated Blackjack X table alongside three Auto Roulette Smart Studio tables. Each table has been fully customised to align with the operator’s branding while complying with Belgian regulatory standards. The casino operates under a Belgian Gaming Commission licence (B+3320), ensuring the offering meets all local requirements.

The new tables are broadcast from a modern live casino studio and showcase Pragmatic Play’s advanced customisation capabilities. From visual presentation to gameplay configuration, the setup allows Madison Casino to offer a live casino experience that feels distinctly its own while maintaining a premium production standard.

The Blackjack X table delivers an enhanced take on the classic card game, combining immersive gameplay with branded visuals. Meanwhile, the Auto Roulette Smart Studio tables provide added flexibility, allowing Madison Casino to tailor limits and table presentation while maintaining consistent brand identity across all live products.

This launch adds to Pragmatic Play’s expanding portfolio of branded live casino games, which are designed to help operators scale their offerings while maintaining strong brand recognition in regulated markets.

Mark Maislish, Chief Revenue Officer at Pragmatic Play, commented on the collaboration:

“We’re proud to partner with Madison Casino and support its ambitions in the Belgian market. The launch of four branded live casino tables, including a dedicated Blackjack X table, demonstrates our commitment to providing a range of flexible customisation options that enhance operator identity and player engagement. These include both Smart Studio and fully dedicated environments.”

Madison Casino also highlighted the importance of delivering a locally focused experience. Michel Thomas, Madison Casino’s representative, added:

“Madison Casino’s priority is to provide a secure, fast, and fully Belgian gaming experience. Partnering with Pragmatic Play allows us to introduce high-quality branded tables that reflect our identity and meet our players’ expectations. We’re excited to bring this new live casino offering to market and look forward to expanding our collaboration further.”

Beyond live casino content, Pragmatic Play continues to expand its wider portfolio. The studio currently releases up to eight new slot titles each month and also provides Bingo and Virtual Sports products, further underlining the company’s push into 2026 with a strong multi-product strategy.